The Booher Difference
The most expensive training occurs when learners invest time, effort, and money in a course, only to return to the job without having mastered the concepts and skills or without being able to achieve the expected business results. While Booher maintains pricing that is in the middle range of the American Society for Training and Development survey ranges, we pledge to deliver the highest quality for your investment. And we succeed!
What Makes Booher Different?
Proprietary Content: Learn Practical Techniques and Strategies That Really Work
Our methodology, techniques, and strategies are not based on public domain information. Rather, our course content has been created on more than twenty years of first-hand experience with business professionals. Booher is involved in ongoing research in the field of communication, as evidenced by the more than 40 books published by major US publishers (Simon and Schuster, HarperCollins, Warner, Prentice Hall, McGraw-Hill) and authored by program creator Dianna Booher. None of our programs are based on self-published works. Additionally, our program design involves accelerated learning principles to match the way adults learn.
Measurable Results: Make Sure Your Investment Pays Off
All Booher courses include recognized standards of measurement first identified by Donald Kirkpatrick (levels 1-4 of measurement). All Booher courses include measurements at levels 1 and 2. Additionally, Booher can lead organizations to complete level 3 and level 4 measurements:
Level 1: Learner satisfaction survey
Level 2: Tests on skills, knowledge,
or attitude
Level 3: Application of skills/knowledge
on the job
Level 4: Impact of learning and on-the-job
use of skills/knowledge to the organization's
profitability
Customization of Programs: Use Ideas and Exercises Appropriate to Your Needs
One size does not fit all. Booher can either customize an existing communication training program or create "from scratch" a program focused on your objectives and communication issues, situations, documents, or presentations. To us, customizing does not mean simply changing a course title or adding a client logo on the workshop materials. True customization or program creation may involve creation of new exercises, development of unique job-aid references, change of emphasis, and feedback appropriate to learners' specific job functions.
Multiple Formats for Delivery: Stay Flexible for Delivering Training to Multiple Locations and Under Different Business Conditions
Booher offers its communication skills training programs to suit your diverse audience needs: in-house and public workshops, licensing arrangements for client delivery on intranets or in the classroom, CD-ROMs, and self-study audio or video programs.
Proven Track Record: Remove Your Risk
Booher has provided training for 280 of the Fortune 500 companies, including comprehensive custom training programs for IBM, American Airlines, MCI, Deloitte & Touche, and JCPenney. (Partial Client List)
Appropriate Class Size and Use of Time: Ensure Time Is Well Spent with Ample Practice and Feedback—No Fluff
For both in-house and public writing and presentation skills training workshops, Booher maintains a small class size of 10 to 20 participants, depending on the course topic. Why? Small classes allow interactivity, questions from learners, personal feedback from instructor and peers, and ample practice time. Our 8-hour and 16-hour workshops include just that—8 or 16 hours of instruction, without distractions of sales pitches or back-of-the-room product sales.
Administrative Support to Clients: Eliminate the Worry by Letting Us Handle the Details
Booher has the support staff to assist you with program delivery— from room diagrams and audiovisual coordination to course announcements, shipping details, and certificates of completion. We have enough certified communication skills instructors to deliver your program to thousands of employees within a few weeks. You confirm the dates; we handle the rest.

