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Politicians package their ideas in sound bites. Charities create a poster goal. Conference planners display their theme on a banner across their home page and tweet it in 140 characters. If you can summarize your point in a pithy slogan, do so. Make it catchy and current.

Dianna Booher, an expert in executive communications, is the author of 46 books. Her work has been translated into 23 languages. Her latest books include Creating Personal Presence: Look, Talk, Think, andAct Like a Leader and Communicate with Confidence, Revised and Expanded Edition. As CEO of BooherConsultants and as a high-caliber keynote speaker, Dianna and her staff travel worldwide to deliver focused speeches and training to address specific communication challenges and increase effectiveness in writing skills, presentation skills, interpersonal communication, and organizational communication. 1-800-342-6621

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