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One of the first lessons in speechwriting is the use of triads (groupings of three). If you can add alliteration (repetition of the sound from word to word), so much the better. Examples:

  • Government of the people, by the people, for the people.
  • Blood, sweat, and tears .
  • Clearly, quickly, concisely.
  • Motivate, renovate, captivate.
  • Pray, prepare, proceed..
  • They want jobs, they want justice, they want respect.

Change the rhythm or omit one word or phrase in any of the above groupings and you lose the impact.

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Au: Example OK? What Churchill actually said in his speech was “Blood, toil, tears, and sweat.” Ok as it is—often quoted this way as a triad.

Dianna Booher, an expert in executive communications, is the author of 46 books. Her work has been translated into 23 languages. Her latest books include Creating Personal Presence: Look, Talk, Think, andAct Like a Leader and Communicate with Confidence, Revised and Expanded Edition. As CEO of BooherConsultants and as a high-caliber keynote speaker, Dianna and her staff travel worldwide to deliver focused speeches and training to address specific communication challenges and increase effectiveness in writing skills, presentation skills, interpersonal communication, and organizational communication. 1-800-342-6621

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