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We rarely question our CPA, our neurologist, or our air-conditioner repair person when he tells us the cause of our difficulty and recommends a solution. Why? There’s power in the perception of specialized expertise. If you establish your credentials in a certain field early, people seldom question them. They’ll give you the benefit of the doubt on your facts and conclusions more often than not.

Dianna Booher, an expert in executive communications, is the author of 46 books, published in 26 countries and 20 languages.  Her latest books include Creating Personal Presence: Look, Talk, Think, and Act Like a Leader and Communicate with Confidence, Revised Edition. As CEO of Booher Consultants and as a high-caliber keynote speaker, Dianna and her staff travel worldwide to deliver focused speeches and training programs to address specific communication challenges and increase effectiveness in oral, written, interpersonal, and organizational communication.

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