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People never outgrow their need to be persuasive. Salespeople have to persuade customers to buy. Customers have to persuade salespeople that the time they are investing in servicing their accounts will pay off over the years. The entry-level employee hopes to persuade the manager to approve a raise. The manager wants to persuade the CEO to look at new ideas and proposals. The CEO has to persuade employees to be loyal, customers to buy, and the public to invest.

Dianna Booher
, an expert in executive communications, is the author of 45 books, published in 26 countries and 20 languages.  Her latest books include Creating Personal Presence: Look, Talk, Think, and Act Like a Leader and Communicate with Confidence, Revised Edition. As CEO of Booher Consultants and as a high-caliber keynote speaker, Dianna and her staff travel worldwide to deliver focused speeches and training programs to address specific communication challenges and increase effectiveness in oral, written, interpersonal, and organizational communication.

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