Sales Writing Workshop
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Course Description
This 16-hour sales writing training workshop focuses on customer correspondence and proposals: letters to get or follow up a sales appointment, letters or email to build goodwill, responses to inquiries, apologies, introductions of new products or services, announcements of new rates or policies, transmittals. Whatever the sales writing tasks, salespeople will increase their results and reduce their paperwork time.
Key Objectives
- Reduce sale writing time
- Organize ideas more effectively
- Write attention-getting correspondence throughout the entire sales and marketing cycle
- Develop proposals that address a customer's/client's specific interests
- Select an appropriate writing style
- Create eye appeal
Who Should Attend This Sales Writing Training Course
Salespeople and their managers
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Materials/Texts
Sales writing workshop participants will receive the text E-Writing: 21st-Century Tools for Effective Communication by Dianna Booher (Simon & Schuster/Pocket Books). Additionally, they will work with consultant-provided sales writing exercises and their own on-the-job writing samples. Job-aid cards are also included.
Class Size
15-20 participants
To Schedule This Writing Skills Training Workshop
Call Booher Consultants at 817-318-6000 or email training@booher.com to discuss bringing this writing skills training workshop to your organization.
