Develop Proposals That Sell Rather Than Tell
Client – IBM, the world’s largest information technology company
To train consultants for hardware, software, and service solutions to develop winning proposals
For years, IBM dominated the computer industry without serious competition. The client question was not “Do we buy from IBM?” but only “Which model/solution do we buy from IBM?” Then the environment changed: Competitors flooded the market, initiating the need for change:
Booher’s solution included:
IBM awarded Booher its Star Quality Award as the highest-rated outside supplier of training among its asset management (non-technical) programs.