Authoritative, Persuasive Responses to Tough Customer Questions
Client — Lockheed Martin Aeronautics, a global leader in the design, development, systems integration, production, and support of advanced military aircraft and related technologies
To win the contract with the U.S. government to build the Joint Strike Fighter plane—the largest defense contract in U.S. history
Booher’s solution included:
Lockheed Martin was awarded the $220-billion Joint Strike Fighter contract, the largest defense contract awarded in US history.