“Top of the Mind” Status with Your Distribution Chain: Big Dividends

Client — Sabre, a world leader in travel commerce, providing decision-support tools, reservations systems, and consulting services for airlines

Strategic Goals

To keep the Sabre products and services “top of the mind” among travel agents around the world

Communication Challenges

  • Offer educational programming so powerful and rich that it would attract travel agents from around the world to their annual and semi-annual conferences
  • Create content so memorable that it would generate inquiries about new products and services
  • Provide specific tips to help their channel partners build their small businesses, thus generating increased revenue for Sabre
  • Create unique delivery methods to attract attendees who might feel that “they’d seen it all before” at previously scheduled events


Booher’s solution included:

  • Conducting Presentations That Work® training to provide fundamentals on oral presentations—both content and delivery.
  • Reviewing, evaluating, and developing key messages
  • Coaching individual and team presenters to create unique presentations, including

  • catchy themes and titles to attract attention
  • unique, interactive delivery formats to engage attendees
  • focused messages both to persuade and inform


Presenters at the world conference generated high enthusiasm among attendees and achieved their goal for generating leads for additional services and products.

We teach people how to communicate
when those skills don’t come naturally!

Ask Us About Our Training Solutions for Your Team