Course Description

This 24-hour proposal writing training course is designed for proposal writers who must sell their ideas, products, or services to external readers. Clients submit actual samples of proposals written by their organization, and those samples become the basis of the proposal writing training workshop discussion and exercises.

Key Objectives

  • Recognize characteristics of a good proposals
  • Determine what is needed—formal or informal proposals
  • Evaluate requests for proposals (RFPs)
  • Formulate proposal writing strategy based on strengths and competitors’ weaknesses
  • Develop a basic, persuasive format
  • Plan the overall writing project
  • Organize and write the first draft
  • Write effective executive summaries
  • Design appropriate graphics
  • Prepare accompanying transmittal letters that sell
  • Identify and use persuasive language
  • Add the finishing touches and special effects to create eye-appeal
  • Edit for clarity, proper style, and grammar
  • Prepare for the next proposal

Additional Information

Proposal writing training participants will receive the text E-Writing: 21st-Century Tools for Effective Communication by (Simon & Schuster/Pocket Books). In addition to the samples previously collected, proposal writing workshop participants bring 3-5 proposal samples for their individual application of the proposal writing principles taught. Job-aid cards are also included.


Proposal letters


Call Booher Consultants at 817-318-6000 or email

to discuss bringing this presentation skills training course to your organization.

We teach people how to communicate
when those skills don’t come naturally!

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