This 16-hour sales writing training workshop focuses on customer email, sales letters, and sales proposals: letters and email to get or follow up a sales appointment, letters or email to build goodwill, responses to inquiries, apologies, introductions of new products or services, announcements of new rates or policies, transmittals. Whatever the writing tasks, salespeople will improve their effectiveness, close more sales, and reduce their paperwork time.
Sales writing workshop participants will receive the text E-Writing: 21st-Century Tools for Effective Communication by (Simon & Schuster/Pocket Books). Additionally, they will work with consultant-provided sales writing exercises and their on-the-job writing samples. Job-aid cards are also included.
Salespeople and their managers
Up to 15-20 participants
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