Course Description

This 16-hour sales writing training workshop focuses on customer email, sales letters, and sales proposals: letters and email to get or follow up a sales appointment, letters or email to build goodwill, responses to inquiries, apologies, introductions of new products or services, announcements of new rates or policies, transmittals. Whatever the writing tasks, salespeople will improve their effectiveness, close more sales, and reduce their paperwork time.

Key Objectives

  • Reduce sales writing time
  • Organize ideas to improve clarity
  • Write attention-getting documents throughout the entire sales and marketing cycle
  • Develop proposals that address a customer’s/client’s specific interests
  • Select an appropriate writing style to build stronger relationships

Additional Information

Sales writing workshop participants will receive the text E-Writing: 21st-Century Tools for Effective Communication by (Simon & Schuster/Pocket Books). Additionally, they will work with consultant-provided sales writing exercises and their on-the-job writing samples. Job-aid cards are also included.


Salespeople and their managers


Call Booher Consultants at 817-318-6000 or email

to discuss bringing this presentation skills training course to your organization.

We teach people how to communicate
when those skills don’t come naturally!

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